Before applying for a trademark, you want to determine if your proposed name is already
taken. This process is called a trademark clearance search. You can conduct a preliminary
trademark clearance search on the Patent and Trademark's ("PTO") website www.uspto.gov.
Howevet, in most instances, a trademark attorney should conduct an extensive trademark search
for you. This is because trademark attorneys are familiar with sophisticated search techniques on
the PTO's website, which may uncover existing trademarks that are close to your propos"d nu*..
In addition, an experienced attorney will be in the best position to interprethe search results
obtained from the PTO website