Colonial place names were abandoned afterthe upheavals of 1988 and Burma and its capital of Rangoon became Myanmar and Yangon respectively. Several commentatorscontinue to refer to Burma, considering the governmentresponsible forthe new names to be illegitimate, while the tourismindustry in generating marketshas investednames from the colonial era with a commercialvalue which it exploits in its marketing. Myanmaris employed in this study due to its current usage, but this does not signify an opinion about its acceptability. In another name change, the State Peace and Development Council (SPDC) replaced the SLORC in 1997, yet many key figures remain in office.