Be developed based on an assessment of the situation analysis phase of planning, including consideration of visitor markets, operating environment, resource capacity, existing products and experiences and statutory and planning environment. As a destination with relatively low market share, the Hunter Valley embraced best practice when they realigned their strategic focus following extensive research into potential new visitor growth markets and consumer needs;
Be developed as a collaborative process, engaging a wide range of stakeholders who provide input into the developing the strategic direction for a destination;
Be developed based on an assessment of the situation analysis phase of planning, including consideration of visitor markets, operating environment, resource capacity, existing products and experiences and statutory and planning environment. As a destination with relatively low market share, the Hunter Valley embraced best practice when they realigned their strategic focus following extensive research into potential new visitor growth markets and consumer needs;Be developed as a collaborative process, engaging a wide range of stakeholders who provide input into the developing the strategic direction for a destination;
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