Perceived value is defined as ‘‘the consumer’s overall assessment of the utility of a
product (or service) based on perceptions of what is received and what is given’’
(Zeithaml, 1988) – namely, a trade-off between perceived benefits and perceived costs
(Lovelock, 2000). Ladhari and Morales (2008) identified that, when library users’
perceived service value is high, they are willing to recommend the library to others. I
expect that the perception of user value will affect users’ continuance intention of using