Main priority = Establish the characters
Overall = My Type of Fun
Get M&M’s into snack occasion - GIF for icecream / toppings / etc. could be one part of content idea
If to use KOL would be under media budget (K.Tik will double check with David) - Trends can help suggest
Put a lot of budget in Feb (Vtine’s campaign) - Less budget in Jan / March —> How could we maintain voice