Serve as point of contact for internal incident reporting.
• Work independently to develop a variety of communications materials, including but not limited
to fact sheets, special notices, and press releases.
• Maintain a keen awareness of the company's vision, direction, its programs and initiatives at all
times.
• Communicate positive and negative feedback from the media/community/other outside
stakeholders to the appropriate parties, driving to build consensus, manage toward a beneficial
outcome, and ensure positive positioning for the company.
• Coordinate events for external audiences, including press conferences.
• Establish and maintain an active network of industry and media contacts with an eye toward
reaching diverse publics (in line with the company's direction, trends, and key initiatives).
• Build relationships with media to facilitate communication for crisis management and other
activities that may draw media interest. Identifies opportunities to partner with and elevate
community communications led by public affairs staff.
• Develops strategies and plans for joint, smooth execution.
XYZ Inc., Stony Point, NY 1996 - 2000
Assistant Public Relations Specialist
• Prepared press releases and contacted people in the media who might print or broadcast Tom
Fisheries material.
• Arranged and conducted programs to keep up contact between organization representatives
and the public.
• Represented Tom Fisheries at community projects.
• Made film, slide, and other visual presentations at meetings and school assemblies.
• Planned conventions.
• Prepared annual reports and wrote proposals for various projects.
SWTUV Inc., Stony Point, NY 1993 - 1996
Media Buyer
• Identified the target audience for a particular media campaign.
• Set and planned advertising budgets.
• Negotiated frequently with media sales companies to obtain the best rates and most
appropriate media spaces in online, broadcast and print advertising.
• Developed and maintained positive working relationships with media sales companies; liaised
with media salespeople to adjust media schedules in response to audience figures.
• Assessed options offered in relation to the buying brief.
• Kept up to date with the market.
• Maintained relationships with media sales staff over campaign details.