In the 21st century, there will be less emphasis on data and more on information how to redefine tasks using greater amounts of information and how to redefine the organizations carrying out that task. We go along with the idea that information systems for managers will be equally compatible with the needs of all knowledge workers within the organization. For Drucker, the real key is to develop a system to gather this type of information about the broader environment, markets, customers, non-customers, technology, finance and society in general.