Breastfeeding is a worldwide public health issue, which has a
major impact on reducing child mortality and several long-term
non-communicable diseases (World Health Organization (WHO), 2013;
2014). This article analyses and critiques various strategies, innovations
and health promotion models that may help increase breastfeeding
uptake and duration. These include the International Code of Marketing
of Breast-milk Substitutes, financial incentives, paternity leave rights and
breastfeeding policies in the workplace. Recommendations have been
made for the government, policy-makers and health-care agencies to
evaluate: close loopholes within the International Code, increase funding
for postnatal support, engage in further research into the logistics and
practicalities of providing financial incentives to breastfeeding women, and
provide national incentives for businesses who implement breastfeeding
policies within the workplace.
Breastfeeding is a worldwide public health issue, which has amajor impact on reducing child mortality and several long-termnon-communicable diseases (World Health Organization (WHO), 2013;2014). This article analyses and critiques various strategies, innovationsand health promotion models that may help increase breastfeedinguptake and duration. These include the International Code of Marketingof Breast-milk Substitutes, financial incentives, paternity leave rights andbreastfeeding policies in the workplace. Recommendations have beenmade for the government, policy-makers and health-care agencies toevaluate: close loopholes within the International Code, increase fundingfor postnatal support, engage in further research into the logistics andpracticalities of providing financial incentives to breastfeeding women, andprovide national incentives for businesses who implement breastfeedingpolicies within the workplace.
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