Grow number of new profitable Credit Card accounts by Card Types through mutli-distribution channels at optimal cost of acquisition
Identify profitable customer profile through revenue and expense key drivers manangment by MOB and create cards acquisition strategy to acquire the right customer at the right channels with the right promotion
Create commission and incentive scheme to drive credit card acquisition to achieve plan
Identify and develop new credit cards acquisition channel/partnership mobel to expand acquisition number
Enhance best-practice on-boarding new customer journey including Customer engagement through various touch points, Application Processing Turn-around-Time, Card activation welcoming message
Develop and implement card acquisition promotional campaign to drive number of account to achieve target
Develop card acquisition strategy, booking plan, marketing plan, marketing budget to achieve target
Management Responsibilities
Manage cross-functional team to support and achieve target
Build high-performance team culture and individual competency through regular coaching and feedback
Promote culture of innovation
Develop and retain talent
Qualifications
Bachelor/Master degree in Engineering, Business Admistration, Banking, Finance, or Marketing
At least 3 years experience in Consumer Lending Business or Credit Card Business or Customer Relationship Management or Product Manager in Consumer Business
Consumer Lending Acquisition or Channel Management, Credit Card Risk/Portfolio Management, Customer Relationship Management
Service mind and Systematic thinking