Your Character Ethic and Personality Ethic
The elements of Personality Ethic, such as communication skills, influence strategies, and positive thinking, are essential for success, but these are secondary, not primary traits. "You can pick up quick, easy techniques that may work in short-term situations. But secondary traits alone have no permanent worth in long-term relationships. Eventually, if there isn't deep integrity and fundamental character strength, the challenges of life will cause true motives to surface and human relationships failure will replace short-term success," says Kenneth Blanchard.1