However, an accompanying article suggests a more useful approach might be to measure addiction to social networking as an activity, rather than addiction to a specific product like Facebook. This is particularly relevant given that Facebook is now more than a social networking site (for instance users can watch videos and films, gamble and play games on the site) and social networking is not confined to Facebook.
The new measure is called the BFAS, short for the Bergen Facebook Addiction Scale and is the work of Dr. Cecilie Andraessen at the University of Bergen (UiB), Norway, and colleagues. Andreassen currently leads the Facebook Addiction research project
However, an accompanying article suggests a more useful approach might be to measure addiction to social networking as an activity, rather than addiction to a specific product like Facebook. This is particularly relevant given that Facebook is now more than a social networking site (for instance users can watch videos and films, gamble and play games on the site) and social networking is not confined to Facebook.The new measure is called the BFAS, short for the Bergen Facebook Addiction Scale and is the work of Dr. Cecilie Andraessen at the University of Bergen (UiB), Norway, and colleagues. Andreassen currently leads the Facebook Addiction research project
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