Values are first communicated through the visual text, then clarified, expanded and confirmed
through the verbal text. As Kevin Drake has explained (personal communication, 7
October 2010), the MTA is committed to the creation and distribution of high-quality, professional
photographs, then made available to internal or external travel and tourist
operators like marketers, web designers and journalists. The same has happened in the
case of the analysed brochure, since Media Consulta has been first given the images and
asked to subsequently create the verbal text and text layout. For professional and practical
reasons, the visual and verbal representations of the core values have been performed by
different subjects in different moments.
travel blogs.
Values are first communicated through the visual text, then clarified, expanded and confirmedthrough the verbal text. As Kevin Drake has explained (personal communication, 7October 2010), the MTA is committed to the creation and distribution of high-quality, professionalphotographs, then made available to internal or external travel and touristoperators like marketers, web designers and journalists. The same has happened in thecase of the analysed brochure, since Media Consulta has been first given the images andasked to subsequently create the verbal text and text layout. For professional and practicalreasons, the visual and verbal representations of the core values have been performed bydifferent subjects in different moments.travel blogs.
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