also recognize the positive impact a tweet or online social media post could have. Today, many agriculturalists have to defend themselves with social media. Wouldn’t we make more of an impact if we were to start the conversation? Consumers want and need to know the truth about how their food is produced. The producer responsible for that consumer’s rib-eye steak or ear of sweet corn needs to be the one educating the public. Recently, farm families all across the United States have begun to recognize the importance of telling their stories. Stories about their family farm (eliminating the negative connotation of corporate farming), stories about how they started out in 4-H and FFA learning about animal stewardship (eliminating consumer fears of animal cruelty), or even just stories about what a farmer’s average day looks like. Farmers are sharing these stories through social media, and I believe that this is the start of a movement that will forever change the agriculture industry as we know it. Consumers need to know how and why we produce food the way we do, and internet technology is just the tool to help agriculturalists inform consumers. In order to continue utilizing advanced technologies in the field, agriculturalists will first need to harness the power of social media technology. The impact of that technology will be huge, and I am excited to see just how powerful this technology can be for agriculture.