The (d)evolution of privacy guidelines maps a digital path to sociality taken at
the expense of privacy. This is not new: sociality has always required some
(voluntary) abandonment of privacy. In order to become social, we must give up
some of our private time and space so as to share it with others. The balance
between privacy and sociality has always existed; and when attained, it permits
individuals to pursue rewarding social lives. Many users find the tug-and-pull
between privacy and sociality upsetting now that it takes place on a social plane
that digitally records, archives, and tracks social behaviors by default.