Own a restaurant? Put your Instagram handle and custom hashtags on the menu so that, when your customers inevitably take a picture of their new favourite dish, they tag you in it. This way, other users who want to know where it came from can easily find you. This works with any type of product or service – a company can let customers know they’re on Instagram and which hashtags to use to show off their photos. Companies just need to make sure they’re checking them out, liking them and commenting on them, so they continue to do so.