Feedback and learning process
The first three processes help the business with their strategic implementation process. However, in order to
establish whether the business is able to achieve its strategic goals, the feedback and learning process is vital
(Sinha, 2006). This process provides feedback on whether the business has achieved its budgeted financial goals,
evaluates and reviews the existing strategy enabling adjustments wherever is needed (Kaplan and Norton, 1996b;
Sinha, 2006).
Furthermore, with the feedback and learning process the company is able to identify if the cause-and-effect
relationships between the four different perspectives exist, how strong are these relationships and finally if the
results that are gained are positive or negative. If a gap in the cause-and-effect relationships is identified then the
business should perform immediate corrections in order to establish a positive relationship between the diverse
factors. Finally, the feedback and learning process might force/lead a business to make changes in the set of
measures of each perspective and implement those which will guarantee successful corporate and business
strategies (Sinha, 2006).