Part of a good proposal should include information about the promotion of the mobile
site and an assessment plan for determining its effectiveness. At Oregon State
University Libraries, we promoted the mobile web site on our library homepage, posted
information on the libraries' Facebook fan page, and disseminated a press release
through the University's media relations office (http://ir.library.oregonstate.edu/jspui/
handle/1957/13399), which resulted in a mention on the local evening news and an
article in the student newspaper. Our assessment plan includes tracking online usage
stats (which is currently averaging 100 unique visitors per day), an online survey
attached to the mobile web site, focus groups, and user testing