Identify Potential International Conventions
• Survey Intent (2,500 organizations of countries subscribed to international organizations)
• Investigate and research potential hosts based on paper review of international organizations
• Promote and make sales calls based on a prioritized list of organizations
• Invite and sponsor visits by relevant personnel
One-stop Service for Administration of International Conventions in Korea
• Consult and provide information on procedures to host international conferences
• Document proposals and draft invitation letters
• Sponsor (printing proposals, souvenirs and prior visits by staff of international organizations)
• Provide and distribute promotional publications and video
• Provide a tourism information desk
• Engage in promotional activities leveraging the overseas network of KTO offices
Support Planned Conventions
• Support all finalized conventions in the current year
o - Consult and provide information on international conference hosting
o - Sponsorship
(printing, sight-seeing programs, culture & arts performances etc)
o - Provide and distribute promotional publications and video
o - Provide promotional films and tourist information desks
• Pre-conference promotion to maximize conference participation
o - Engage in PR utilizing KTO overseas office network
o - Sponsorship (souvenirs, etc.)
o - Provide promotional films and publications
Convention Marketing
• Participate actively in convention fairs and Korea promotion centers
• Advertise in convention magazines and other paper coverage
• Engage in overseas convention road shows & sales calls
• Produce and distribute promotional materials: promotional videos, convention facility brochures
(English)
Organize Infrastructure for Convention Industry
• Korea Convention Association
• Convention fairs
• Regional convention road show
• Convention expertise training (on and offline)
‘Korea Convention Association’
Compile and Provide Information on Convention
• Develop convention homepage (Korean, English)
• Collect information on international conference hosting
• Research international conference hosting history and plans
• Identify convention-related organizations and facilities in Korea
• Publish convention booklet and calendar
• Draft a Korea convention e-newsletter