But despite its drawbacks, researchers all over the world have been going all-out in further developing this new
technology. A research was initiated by a consortium of universities that includes the Universities of Cambridge, Oxford,
St. Andrews and Strathclyde in Scotland. It is led by Professors Martin Dawson, from the Institute of Photonics, and
Harald Haas, from the University of Edinburgh. The goal of the consortium is to eventually make every illuminated
device, such as televisions, lamps, road signs, and commercial ad boxes, transmit data to gadgets such as mobile phones