Apple lives this vision through the technologies it develops for consumers andcorporations. It strives to make its customers masters of the products they have bought. Appledoesn't simply make a statement. It lives it by ensuring that its employees understand the visionand strive to reach it. It has put systems in place to enable smooth customer interaction. It has putobjectives in place to continuously move forward; implemented strategies to fulfil theseobjectives; and ensured that the right marketing, financial and operational structures are in placeto apply the strategies.