The RBV has been applied to other forms of inter-firm relationships: across different contexts and countries, Glaister (1996), Dev et al. (1996), Hitt et al. (2000), Gonzalez and Quesada (in the case of quality; 2004), Petersen et al. (for NPD; 2005), Emden et al. (for NPD; 2006) and others link partnership or alliance or joint venture success to partner selection.