Successful Japanese market entry needs a sales oriented understanding of the Japanese market, an achievable 3 - 5 year business strategy and clear cost and budget control policies. Taking the time to fully understand the Japanese market opportunities for your products and services, putting in place a sustainable and achievable strategy and ensuring that value will be returned from every Yen spent, prior to "pouring concrete" in your Japanese market entry are three of the key insider secrets to successfully setting up and doing business in Japan.