In my opinion, I think in this case it about the new entrepreneur who wants to open and purchase a small business; one important option available to most entrepreneurs involves whether or not to purchase a “franchise” or “licensed” business. Many entrepreneurs are confused over what fees are required, what the various fees entail, and the difference between a “franchised” and “licensed” business. And many entrepreneurs are lack of a complete understanding of franchising and licensing. It seems a large number of fees and monthly expenses are based on the McDonald’s Corporation fee structure. Important insights can be gained by analyzing the concepts employed by McDonald’s. Franchise/license fees, security fees, base rent fees, percent rent fees, service fees, and royalty fees, not to mention the various purchase cost options, all come into play when analyzing a potential business such as McDonald’s or Starbucks. Comparing Chick-fil-A and Starbucks licensees to McDonald’s franchisees can help potential entrepreneurs identify possible issues. So in this case will about the based on the earlier research of McDonald’s fee structures, comparisons of associated fees and expenses of franchised versus licensed companies can be analyzed in a more enlightened manner. Licensing of Chick-fil-A and Starbucks will be compared to a franchised McDonald’s as an excellent base-line for comparisons of various other franchises and licensing retail corporations with regard to fees and expenses. The retail service sector, especially the restaurant sector, has become one of the more recognized industries associated with the franchising and licensing forms of business structures.