Leading / Loaded Questions --
A leading question suggests to the respondent that the researcher expects or desires a certain answer. The respondent should not be able to discern what type of answer the researcher wants to hear.
Example: Now that you've seen how you can save time, would you buy our product?
By citing proof the product is good (i.e., it saves time), the questioner has tipped his hand that he wants a “yes” answer.
A loaded question asks the respondent to rely on their emotions more than the facts. Loaded questions contain “emotive” words with a positive or negative connotation. For example, while politicians are willing to associate themselves with democracy and liberty, they try to avoid tags like environmentalist and liberal. They know such “charged” terms can create negative reactions in people regardless of the content of the statement.
Example: Do you approve of the President’s oppressive immigration policy?
This question includes an emotive word (i.e., oppressive) which carries a negatively-charged connotation for most respondents. The respondent is asked to answer based on how it would feel to be oppressed rather than on the merits
of the president’s policy.
Leading / Loaded Questions --
A leading question suggests to the respondent that the researcher expects or desires a certain answer. The respondent should not be able to discern what type of answer the researcher wants to hear.
Example: Now that you've seen how you can save time, would you buy our product?
By citing proof the product is good (i.e., it saves time), the questioner has tipped his hand that he wants a “yes” answer.
A loaded question asks the respondent to rely on their emotions more than the facts. Loaded questions contain “emotive” words with a positive or negative connotation. For example, while politicians are willing to associate themselves with democracy and liberty, they try to avoid tags like environmentalist and liberal. They know such “charged” terms can create negative reactions in people regardless of the content of the statement.
Example: Do you approve of the President’s oppressive immigration policy?
This question includes an emotive word (i.e., oppressive) which carries a negatively-charged connotation for most respondents. The respondent is asked to answer based on how it would feel to be oppressed rather than on the merits
of the president’s policy.
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