PESTLE Analysis is a tool used for analyzing market trends. Overview and analysis of the business in the future. By relying on the change of external factors cannot control. Therefore, businesses that know the market trends by external factors, it would have an advantage in doing business effectively. Because these data will allow operators to prepare for changes in various factors around. The PESTLE Analysis is a very powerful tool to solve this problem in particular with regards to investing in a business in which M&S is not yet known, both in culture and investment. PESTLE will allow M&S to cut risk factors. To be able to continue to invest in marketing or business development to go ahead with.