Table 6 represents the table of correlations. Where two variables – buying behavior and
Packing color– are positively correlated (r= 0.589, p = 0.000149). There is moderate relation
between these two variables, which is significant. So Hypothesis is accepted. So we can say that
the attractive packaging color can attract consumer. Consumer likes the colored packaging. It
also implies that using attractive colors in packaging we can grab customer attention