As part of its workforce planning, British Gas implements a diversity and inclusion strategy using tailored action plans. This means it actively seeks new recruits from a wide range of backgrounds.
The need to recruit a diverse engineering workforce is seen as critical by British Gas. It plans recruitment to ensure it has a socially inclusive workforce. This is important as it will enable British Gas to reflect the diversity of its customer base. For example, it is useful to have employees from different nationalities and backgrounds to communicate with customers that do not speak English as a first language. Recruiting more women engineers may help to attract female customers.