Four Dimensions of Innovation Space
Product innovation - changes in the things than an organization o!ers.
• Process innovation - changes in the ways in which they are created and delivered.
• Position innovation - changes in the context in which the products/services are introduced
• Paradigm innovation - changes in the underlying mental models which frame what the organization does.
Exploring Di!erent Aspects of Innovation
• Incremental Innovation - doing what we do but better
• Platform Innovation - being able to establish a strong basic planform or family which can be stretched and otherwise modified to extend the
range and life of the product
• Discontinuity Innovation – what happens when the game changes