Men, it seems, are doing something wrong. And the discourse of traditional
masculinity is encouraging them to do so in the name of male power
and privilege over women. Courtenay and Keeling (2000) write that “the
presence of men’s health (and of a magazine bearing that name) on newsstands
and television shows suggests the gradual development of a shared,
public concept of men’s health” (p. 243). However, to truly address men’s
health needs, all participants in the creation of this concept will need to challenge
the discourse of hegemonic masculinity and work toward the social
construction of a new, healthier form of masculinity.