You're standing at tha supermarket checkout frantically trying to pack your weekly groceries alone at the same time fumbling for your purse tha assistant meanwhile does nothing to help just sit glaring at the queue that's growing behind you if it sounds familar you won't be surprised to learn that british people moan on average to no less than 13 friends about bad soap assistant but if poor service increasing it could be because as a nation we're tha least likely to make a fuss about it now big stores are turning to chequers a company which sends bogus shoppers women knows as checkmates into shops to test out service chequers reports go back to the stores some of which have launched new staff training programs in an effort to improve matters