The prior existence, initiated some 40 years ago, of the King of Thailand’s Sufficiency Economic programme and its more recent, philosophically linked, BAAC training programme for small-scale farmers, aimed at developing their competence in sustainable agriculture (the “running a one rai farm to gain a one hundred thousand baht return” project), offered and continues to offer a context for the kind of agritourism being espoused and is a programme much valued by those who negotiate it successfully. Even if they do not adopt a fully organic style of farming back on their own land, a greater sensitivity to sustainability issues at their local level and the notion of developing a richer crop mix, even on their small-scale farms, is a hopeful sign for the future of local agriculture in Thailand.