As healthcare insurance becomes a must for close to 100% of the population of the United Arab Emirates by law, more consumers are likely to take their children to a paediatrician for treatment and product recommendations. This will lead to parents favouring upgrades in baby and child-specific products to maintain healthy skin and hair for their children. Therefore, brands offering a more natural approach with high-quality ingredients could witness increasing demand, just as similar developments within baby food were registered in recent years.