the company had one of the strongest brand recognitions in the world. There were three primary groups served by Google: (1) Users, (2) Advertisers, and (3) Google Network Members and Other Content Providers. Users gained the ability to find information quickly and easily on the Internet. Advertisers provided 97% of the revenue for Google and gained cost-effective on-line and offline ads to reach their target market as determined partially by Internet click history. Finally,Google Network Members gained access to AdSense,which allowed for multiple consumer consumer contacts and revenue-sharing among the companies. A full list of products and applications is presented in Exhibit 2.