A method comprising:
maintaining, within a database, information associated with a web page;
parsing, using at least one processor, the web page to identify an owner associated with the web page, wherein parsing the web page to identify the owner associated with the web page comprises identifying a name for the owner within text of the web page;
searching a third-party database for a listing associated with the identified owner;
when the third-party database includes a listing associated with the identified owner, utilizing the listing to determine a category associated with the web page, wherein the category comprises a standardized business classification category; and
assigning, within the database, the standardized business classification category to the web page.