"Nail polish is an area where you can buy a lot if you want more colors and not spend as much like with perfume," said Tong who mentioned that millennials like to have multiple color options.
Tong shared that one surprising aspect of the survey is the number of participants who use fragrances. The results show that 35 percent use perfume every day with only 15 percent never using scent at all. The most popular brand was Marc Jacobs with celebrity-inspired fragrances dipping in populararity. For example, Taylor Swift's fragrance is the only one with more than 10 users in the study. In general, it's less about perfumes and more about body mists, according to the report.