To motivate an employee, you have to create a setting and the opportunity for the employee to satisfy his/her pressing "growth & development need" and it will be different for each employee. If you will recall in the last chapter on Performance Management, it was suggested that each employee develop his/her own list of major duties/responsibilities and their objectives to be achieved in support of the business plan. If you are a good coach and have listened well, your employees will have given you many good hints at what is important to them-said differently, what need they are aspiring to fulfill. In general, and in Maslowvian terms, to feel good about themselves your people must have their need for self-esteem met by their own accomplishment accompanied by your public recognition of what they have achieved. That's how motivation happens.