But Net-a-Porter, founded in 2000, can now claim to be 'the world's first truly global luxury fashion retailer'. It doubles its revenues every year and sales are now at £37m. It has a distribution centre in London and one in New York, and employs almost 300 people. The web store attracts an average of 90 new customers a day from 101 countries (including Fiji and Greenland), who each spend an average of £400.