Recent decades have seen enormous increases in sponsorship and a corresponding change in how events are perceived by sponsors. There has been a shift by many large companies from seeing sponsorship as primarily a public relations tool generating community goodwill, to regarding it as an important part of the marketing mix. sponsors as partners in sport events: It's important for sport event managers to identify exactly what sponsors want from a sport event and what the sport event can deliver for them. The sponsors needs may be different from those of the host organisation or the sport event manager.
Sponsoring is another good tools for your sport event to generate support. support can for example include money, eguipment or even publicity in the media. A sponsor is not only limited to a company. Further potential sponsors
ln order to present the sponsoring letter. it has to include the following points