.While the week-long fiesta certainly revolves around the axis of the fallas and their eventual ignition, it also sparks the participation of the entire city. Valencian women pass through the city donning traditional regional costumes, music brightens the atmosphere, the cheer of "Olé" erupts at first-class bullfights, fireworks explode in the sky, and a general sense of merriment and partying fills the streets around the clock.