A total of 70
questionnaires was randomly distributed to
sales and marketing managers of independent
and chain hotels (rated three stars and above)
in Brisbane, the Gold Coast, and central
Sydney (these locations being chosen for the
sample because of their prominence in the
hospitality and tourism industries in
Australia). Along with the four-page
questionnaire were a covering letter and a
stamped self-addressed return envelope.
A total of 30 complete questionnaires was
received one month after distribution