The most popular platform for conducting traditional, full-length surveys is Survey Monkey, which can be customized to host any question type. Remember that if you want to create a customer survey that works—as in, one that customers will actually complete—you need to make sure your survey follows these proven guidelines:
Ask only questions that fulfill your end goal
Construct smart, open-ended questions
Ask one question at a time
Make rating scales consistent
Avoid leading and loaded questions
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