Conclusion: A finely tailored customer experience
While many businesses fail to understand the extent to which Japanese culture cherishes tradition, Starbucks has managed to combine their exciting American flair with the underlying values of the Japanese to create an unbeatable experience.
And although they have built the reputation of a café that offers innovative products and exceptional customer service, they have also become a place that can satisfy their customers’ other motives for visiting a café: to meet with friends, study, or conduct a quick business meeting. Today, Starbucks has become the go-to coffee shop in Japan, serving both quality products and a comfortable atmosphere.
Now the question remains: How are you going to find that perfect balance of foreign allure and cultural adaptation for the consumers in your market?