High Volume, Standard-Quality Product Strategy In this scenario the firm produces a standardized, unique product that has a high value-added content, usually based on employee productivity. The difference is that the firm picks up its profit through low expense in research, marketing and product innovation. There is virtually no customization. Distribution is carried out others. This is a short-term solution that needs a substantive follow-up to maintain the venture after it has powered itself into a strong position in the marketplace.