ESTEE LAUDER knew how to make a sale.
Once when she was refused a counter at the Galleries Lafayette in Paris, she accidentally spilt one of her fragrances in the crowded store. the scent wafted through the croed of shoppers who immediately demanded to know what the lovely fragrance was and where they could buy it. Very soon after, ESTEE LAUDER got her counter and her products went on sale in the Galleries Lafayette.