Top Three Overall Colors
Looking at the top overall popular colors in the U.S., for all vehicle categories, silver leads the way with white in close second, followed by black.
Silver - 23%
White - 15%
Black - 12%
Popular Colors for SUV/Minivans/Light Trucks
SUVs, Minivans and Light Trucks, which make up 50.9% of the new vehicle market, are unique from all other categories in that white is the preferred color for these vehicles. This has been the case for more than 10 years. Silver and black round out the top three color choices and medium/dark gray advanced 5% last year to take fifth place.
White - 19.3%
Silver - 18%
Black - 12.4%
Med. Dark Blue - 11.4%
Med. Dark Gray - 7.5%
Med. Red - 7.1%
Med. Dark Green - 6.7%
Light Brown - 5.1%
Bright Red - 4.5%
Gold - 1.8%