Visualized information has a much greater impact on the message recipient than that same message in textual form. That is particularly true for statistical data that, only when the data is visualized into graphs and tables, can successfully convey and demonstrate a mutual relationship of particular data values and the difference between them. By creating practical examples, the advantages are explored that the SVG format brings, such as dynamic data control and interactivity with end user (Tomes, Oates & Armstrong, 1998, Eastman, 1980).
Infographic was created on the basis of a hypothetical research with the goal of determining the share of each eye colour in the test groups. The research was conducted in four groups, and gathered data was organized into one XML document (Harold & Means, 2002):