Rock 'n' roll has even influenced cultures in different parts of the world, especially Europe. Rock 'n' roll has many different forms from heavy metal to classic rock, punk, alternative, and grunge. The genre has allowed different music producing companies to emerge and promote artists who are still repsected and appreciated among different audiences today. Some people believe that Elvis never died and others believe that if it weren't for artist like Little Richard that the social scene between blacks and whites would never have merged. Rock 'n' roll is a trendsetter in American society.