Geert Hofstede, a Dutch socio says ethnocentrism is to a people what egoism is to a person: considering one's own little world to be the center of the universe(1991 21 Can you recall how you felt upon encountering someone who had an enormous pride in him/herself(ego) ond treated other people as inferiors? Anyone in this situarion would feel repulsed and intimidated and would not wanl to associate with that person any more. The miscommunication in the above situation between indivduals is ho same as the miscommunication caused by ethnocentrism that one group of people have towards other groups