The iPad is a simplified computing product for people who do not wish to deal with the difficulties of managing a full computer. Application installation and uninstallation is handled through the App Store. There are no files to manage, as all the applications store files within themselves. Basically, it is a product that trades customizability for ease of use. Second of all, the iPad is large. People say that it reminds them of a “large iPod Touch” and have difficulty understanding who would want that. The answer is people with limited vision and manual dexterity. I think that the iPad will appeal to a 55+ audience that struggles with using full-blown computers and with pushing small buttons on gadgets like the iPod Touch. - See more at: http://adampowell.com/invest/the-four-ps-of-marketing-and-the-ipad/#sthash.oDdqg9gB.dpuf