Once labeled as “the MTV generation” and as body-piercing slackers who whined about “Mcjobs,” the GenXers have now grown up and are beginning to take over. They do surf the Internet more than other groups, but with serious intent. The GenXers are poised to displace the lifestyles, culture, and materialistic values of the baby boomers. And they represent $125 billion in annual purchasing power. By the year 2010, they will have overtaken the baby boomers as a primary market for almost every product category.